Ethical Marketing
Build strong relationships with your customers through shared values.
Ethical Marketing
Build strong relationships with your customers through shared values.
Stand up and stand out
Now more than ever people are choosing to buy from ethical companies, and it’s not just what you sell that matters, but how you sell it. In a global survey conducted in 2022, 60% of consumers said that trustworthiness is the most important trait of a brand. From the ingredients you use in your products to the words you use in your copy, there are conscious decisions to be made at every stage of your business, including your marketing strategy. In a world in which thousands of marketers are doing the exact same thing, choose to stand up for what you believe, and stand out. Developing an effective, organic marketing plan is something we can help you with.
What is ethical marketing?
There are different ways to be ethical in your marketing, and your principles should be tied to the values your brand stands for at its core. That said, these five general points are a good place to start:
- Inclusiveness: Your target audience should be based on data, not assumptions, and while your tone of voice should be directed at this group, make sure that the words you use do not completely exclude any other group.
- Transparency: Be honest about your products, your supply chain, what you are currently doing and the goals you are working towards. Include tangible evidence whenever possible.
- Accessibility: Avoid unnecessary jargon and overly complicated sentence structures. Don’t hide any information, make every part of the text easy to locate and digest.
- Honesty: Be honest. Don’t promise anything you can’t deliver. Forget about the benefits for you and focus on the benefits for the other person.
- Responsibility to the environment: In terms of your broader marketing, launch initiatives that address your social and environmental responsibility.
Our marketing specializations
We provide digital marketing services in the following areas based on the five points above. We can focus on one service or develop a comprehensive plan that includes all of them.
Content creation
We can conceptualize, create, write and design all the content for your site so that it works together toward a unified goal.
Search engine optimization
Search engine optimization (SEO) is a key component of any marketing plan. There are several ways to approach SEO, visit our SEO page to learn more about our services.
Social media management
Being active on social media is a powerful way to reach people. We provide complete social media management services in which we will identify your target market, connect with relevant influencers, make daily, engaging posts, and work diligently to build your network and increase your followers.
Mailing List Automatization / Newsletter Management
We provide advanced email marketing services that includes developing a marketing strategy, content creation, and automatization.
Paid Advertising
We create data-driven paid ad campaigns across platforms. Each campaign is designed to reflect your brand values, with clear, inclusive messaging and a focus on transparency, results, and sustainability.
Are you ready to take the next step?
Get in touch and let us know more about your project.
