Search Engine Optimization
Make your site work for you by maximizing your findability.
Search Engine Optimization
Make your website work for you by maximizing your findability.
Boost your organic search rankings
Search engine optimization (SEO) is vitally important for the success of your website and brand. It is also a critical component of sustainable website design because the easier we make it for users to find the information your site provides, the more we are able to reduce the resources required to find it. That said, most commonly used SEO strategies and techniques today can often do more damage than good for both your brand’s reputation and sustainability. For example, creating optimized content just for the sake of ranking your site can reduce the overall quality of your site, the internet, and creates junk data that requires energy to store, but that does no one any good. We do not employ such gimmicks, rather our approach is to help you create great, actually useful content that provides a genuine service for your users and earns you their respect, while boosting your site’s search position.
There are four types of search engine optimization services: on-site optimization, off-site optimization, technical optimization, and local optimization. We provide customized SEO plans based on one or more of these four focus areas, dependent on an analysis of what will perform best for your site.
Our search optimization services
Technical SEO
Technical SEO is focused on the optimization of the technical aspects of a website. Google and other search engines have indexing specifications that are required to receive a high search ranking. This is a critical, core level of SEO. Key elements of technical SEO include an audit of your site’s construction and mobile performance, code, asset, and design optimization, performance optimization, structured data, site security, and user experience optimization.
On-site SEO
On-site SEO (also called on-page SEO) is concerned with the content on your site. Key elements of on-site SEO include a content audit, content strategy development, content production, keyword strategy, and user experience optimization.
Off-site SEO
Off-site SEO (also called off-page) focuses on the development and implementation of an off-site content strategy. Off-site SEO often occurs in conjunction with a marketing and /or social media plan and is an ongoing process. Key components of off-site SEO include market research, development of an off-site content strategy, backlink building, and online reputation management.
Local SEO
Local SEO is similar to on-site SEO, except it is hyper-focused on enhancing your local rankings. Local SEO begins with an audit of your site and is comprised of a localized content and keyword strategy, the building of online business profiles, and local outreach and link building.
AI & Structured Data
Artificial Intelligence is transforming how we optimize sites to for the new forms of search. By adding structured data and optimizing to rich snippets, you can significantly boost how your site is found online.
Are you ready to take the next step?
Get in touch and let us know more about your project.